1

1

TV Spots

Pizza Portal the “Szaman” spot

We called back to life the memorable Native American shaman, as well as his signature phrase, “grub, grub”. We were responsible for the complete production and organization of the spot. The spot was broadcast, among others, on Polsat and TVN.

TV SPOT

MAKING OF

The “Szaman” spot was way ahead of the competition in originality and creation. The agency’s service was top notch. 

Filip Wołek
CEO

See how we would
approach your inquiry?

BRIEF US

2

2

Social Media

Path to the summit of Góralki

When we created the Facebook profile for the Góralki brand, we estimated that we would reach 10.000 fans in 6 months. After only 5 months we exceeded 100.000 fans!

We enrich daily communication using non-standard means as well as ambient, contests, and unconventional posts.

892 tys.

thousand fans on Facebook

4

social media channels

3068

days of team-work

I recommend Abanana agency as a reliable and proven partner.

Aleksandra Kucała
Marketing Manager

See how we would
approach your inquiry?

BRIEF US

Prizes

2013

Effie Awards

Pro bono

2015

Davey Awards

Social Media
and Geolocation

2011 | 2010

3x Webstar

Professional
Services

2008

Golden Monkey

Advanced
Technology

3

3

Content Marketing

Malma Following in the footsteps of Italian tastes

We directed social media communication based on the interviews of Italians living in Poland. We published their stories on Facebook, Instagram and YouTube pages together with Italian recipes.

CINEMAGRAFY 1 2 3

CASE STUDY

420 tys.

thousand interview
views on YouTube

13

Italians involved
in the campaign

3088

Instagram followers

See how we would
approach your inquiry?

BRIEF US

4

4

Campaign Integration Across Many Channels

Obsessive
Valentines 2015

We combined authentic TV spots, interactive video, contests, social media, theatres and ambient into one effective campaign.

Results: Accumulative outreach of over 1.3 million

TV SPOT

MAKING OF

CASE STUDY

800

contest
submissions

1600

declarations of love
in OOH sphere

8720

interactions
on Instagram

0.9 mln

people who saw
our cinema ad during
the premier of "50 Shades of Grey"

We increased our influence and precisely reached our target group. (...) Goal achieved!

Sylwia Dyrek
Obsessive Deputy Marketing Director

See how we would
approach your inquiry?

BRIEF US

5

5

Utilizing the Potential of YouTubers

Beskidzkie "Uncut"

You Tube stars are able to endorse pretty much anything to their fans. Thanks to them, marketers can increase their outreach, and improve public opinion. To achieve this, however, you’ll need a great concept.

We created this kind of concept for Beskidzkie.

1.8 mln

hits for film
"branded content"

0.2 mln

positive reactions
on social media

Abanana opened a new chapter of communication for the brand Beskidzkie. Extensive cooperation with Youtubers, and the campaign motto, "uncut" perfectly suited the trends of our target group.

Artur Klęczar
coowner of the brand "Beskidzkie"

See how we would
approach your inquiry?

BRIEF US

the people of Abanana

Maks

PR Manager

Ula

Group Account Manager

Łukasz

CEO

Jarek

Account Executive

Agnieszka

Head of Creative

Piotr

Head of Art

6

6

Successful introduction of New Products

Verbena Imbir

Two contests, ambient, blogs, Facebook, samples… we combined all of these into a productive launching campaign:

  • billboard with hanging treats
  • viral ads
  • 2-stage Facebook contest
  • contest for bloggers
50 %

reduced cost of sampling

20.000

new Facebook fans

They deserve special attention and a positive rating: increased amount of fans on Verbena’s profile, receipt of shares, as well as creativity in designing activities for the brand.

Aleksandra Kucała
Marketing Manager I.D.C. Polonia

See how we would
approach your inquiry?

BRIEF US

7

7

Public Relations

PR for the brand Remington

We have effectual relations with journalists and bloggers. Using these, we organized contests and special events.

Results:

  • increase in brand recognition
  • creation of positive reputation
  • support of product sales processes
5,929

mentions in social
media in one year

4,670,596 PLN

advertising equivalent value

930

contacts created

I am pleased with the service of the agency because of their competency, availability, as well as their speedy contact.

Magdalena Walińska
Brand Manager of Remington

See how we would
approach your inquiry?

BRIEF US

Firm’s revenue
in recent years

2013

2014

2015

2016

8

8

Real-time Marketing

Activlab Sport na FIBO

At the 2015 FIBO fair, on 45 hectares of land, 138 thousand people participated. We took advantage of our innovative tool, Hashlovers, using Instagram to conduct traffic to their stand and create business contacts.

1664

comments from
the target group

58 %

increase in
followers

Clients were shocked by how quickly we were able to invite them to our stand. We are convinced that, thanks to this campaign, people will remember Activlab Sport for a long time.

Tomasz Jarzębiński
Brand Manager

Numbers

18

years on the market

38

employees

29

clients in consistent
service

1.41
mln

million fans/followers
of websites and profiles

9

9

Loyalty Program

Lesaffre Strefa Premium

How have we increased customer loyalty for one of Europe’s largest yeast producers? By creating Lesaffre Strefa Premium. B2B program

Results:

  • stabilized sales levels during a difficult period
  • increase in market share
  • closer association with customers of the company

The agency fulfilled all of its tasks in a timely, efficient, and honest manner. The work was done with due diligence.

Małgorzata Pielok
Marketing Manager

We can work for your brand as well!
Let’s talk

Urszula Sukiennik

Inquiries

tel. 728 838 144

Maks Michalczak

Public Relations

tel. 728 834 283

ABANANA

os. 2 Pułku Lotniczego 47A
31-870 Kraków

t: 12 292 33 33
f: 12 292 39 39
e:

FILL IN THE
BRIEF

Twoja wiadomość została wysłana
Wkrótce na nią odpowiemy

Dziękujemy!
Twój adres e-mail został dodany do bazy!