3
3
Content Marketing
1
1
We called back to life the memorable Native American shaman, as well as his signature phrase, “grub, grub”. We were responsible for the complete production and organization of the spot. The spot was broadcast, among others, on Polsat and TVN.
TV SPOT
MAKING OF
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When we created the Facebook profile for the Góralki brand, we estimated that we would reach 10.000 fans in 6 months. After only 5 months we exceeded 100.000 fans!
During 10 years of co-operation we were enriching daily communication using non-standard means as well as ambient, contests, and unconventional posts.
fans on Facebook
social media channels
days of team-work
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2013
Effie Awards
Pro bono
2015
Davey Awards
Social Media
and Geolocation
2011 | 2010
3x Webstar
Professional
Services
2008
Golden Monkey
Advanced
Technology
3
3
We directed social media communication based on the interviews of Italians living in Poland. We published their stories on Facebook, Instagram and YouTube pages together with Italian recipes.
CINEMAGRAFY 1 2 3
CASE STUDY
thousand interview
views on YouTube
Italians involved
in the campaign
Instagram followers
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approach your inquiry?
4
4
We combined authentic TV spots, interactive video, contests, social media, theatres and ambient into one effective campaign.
Results: Accumulative outreach of over 1.3 million
TV SPOT
MAKING OF
CASE STUDY
contest
submissions
declarations of love
in OOH sphere
interactions
on Instagram
people who saw
our cinema ad during
the premier of "50 Shades of Grey"
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5
5
You Tube stars are able to endorse pretty much anything to their fans. Thanks to them, marketers can increase their outreach, and improve public opinion. To achieve this, however, you’ll need a great concept.
We created this kind of concept for Beskidzkie.
hits for film
"branded content"
positive reactions
on social media
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Maks
PR Manager
Łukasz
CEO
Jarek
Account Manager
Agnieszka
Head of Creative
Piotr
Head of Art
Aneta
Account Manager
6
6
Two contests, ambient, blogs, Facebook, samples… we combined all of these into a productive launching campaign:
reduced cost of sampling
new Facebook fans
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7
7
We have effectual relations with journalists and bloggers. Using these, we organized contests and special events.
Results:
mentions in social
media in one year
advertising equivalent value
contacts created
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2015
2016
2017
2018
8
8
At the 2015 FIBO fair, on 45 hectares of land, 138 thousand people participated. We took advantage of our innovative tool, Hashlovers, using Instagram to conduct traffic to their stand and create business contacts.
comments from
the target group
increase in
followers
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years on the market
employees
clients in consistent
service
million fans/followers
of websites and profiles
9
9
How have we increased customer loyalty for one of Europe’s largest yeast producers? By creating Lesaffre Strefa Premium. B2B program
Results:
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10
10
Work on lottery for Ekoplon sp. o.o. sp.k we started with the preparation of a comprehensive concept. Then we completed a dedicated landing page, thanks to which we collected applications. Comprehensive activities were complemented by the production of promotional materials and communication in the media.
the duration of the lottery
the number of entries
the prize pool
ABANANA
os. 2 Pułku Lotniczego 47A
31-870 Kraków
t: 12 292 33 33
f: 12 292 39 39
e:
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Wkrótce na nią odpowiemy
2
2
Social Media