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Content Marketing

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1
Ah, what a spot this is! And with it came an adventure which brought satisfaction to the client and our team. We are responsible for everything: strategy, creation, production as well as digital and SM campaigns. We created a new world of the Chroma brand both with our tv commercials and dynamic, unusual creations all over the Internet.
SPOT
SEE THE MAKING OF
thousand YouTube views
milion Google views
thousand LinkedIn views
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It is quite a challenge to reconcile the requirements of 4 Tesco branches and 4 agencies from Central Europe. We run digital campaigns, website support, newsletters as well as FB and IG channels for Tesco Polska. We support the charity activities and loyalty campaigns of our Client.
range
advertisement views
culinary and lifestyle
texts
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approach your inquiry?
2013
Effie Awards
Pro bono
2015
Davey Awards
Social Media
and Geolocation
2011 | 2010
3x Webstar
Professional
Services
2008
Golden Monkey
Advanced
Technology
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3
We directed social media communication based on the interviews of Italians living in Poland. We published their stories on Facebook, Instagram and YouTube pages together with Italian recipes.
CINEMAGRAFY 1 2 3
CASE STUDY
thousand interview
views on YouTube
Italians involved
in the campaign
Instagram followers
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approach your inquiry?
4
4
We combined authentic TV spots, interactive video, contests, social media, theatres and ambient into one effective campaign.
Results: Accumulative outreach of over 1.3 million
SPOT
MAKING OF
CASE STUDY
contest
submissions
declarations of love
in OOH sphere
interactions
on Instagram
people who saw
our cinema ad during
the premier of "50 Shades of Grey"
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approach your inquiry?
5
5
We responded to the task "Gather influencers and go to Polish Instagram, promoting the white Snuffy Weiss snuff" by choosing a very specific group of creators. Authentic, original and easy-going, they couldn't be found by hashtags or tables. We selected them almost 100% organically, and the result was very satisfying for everyone.
influencers
thousend followers
thousend stories views
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Błażej
Team Leader
Agnieszka
Head of Creative
Piotr
Head of Art
Maks
Head of PR and Content Marketing
Jarek
Head of Client Service
Łukasz
CEO
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6
For 6 years we have been running FB and IG profiles "I jest pysznie" for Drożdże Babuni. The competitions and the ambassadorial campaign gained committed fans. In addition, we also run a Lesaffre corporate profile, dedicated to the bakery industry. The client also entrusted us with Innbio, a brand of organic fertilizers which we support both on social media and in the production of product videos.
thousend observers
number of profiles
number of entries
in competitions
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approach your inquiry?
7
7
For the manufacturer of paints and thermal insulation systems, we have implemented a long-term loyalty program so contractors and sellers motivate each other. Purchases can be registered through many different channels, and thanks to e-commerce elements, it is easy to redeem points for rewards. The program is constantly updated with additional benefits for participants. Everyone wins!
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approach your inquiry?
2019
2020
2021
2022
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8
At the 2015 FIBO fair, on 45 hectares of land, 138 thousand people participated. We took advantage of our innovative tool, Hashlovers, using Instagram to conduct traffic to their stand and create business contacts.
comments from
the target group
increase in
followers
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approach your inquiry?
years on the market
employees
clients in consistent
service
million fans/followers
of websites and profiles
9
9
We have effectual relations with journalists and bloggers. Using these, we organized contests and special events.
Results:
mentions in social
media in one year
advertising equivalent value
contacts created
ABANANA
os. 2 Pułku Lotniczego 47A
31-870 Kraków
t: 12 292 33 33
f: 12 292 39 39
e:
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2
Social Media